http://braintoblog.com/business/too-specific-of-a-name/ Jesse Friedman's life blogging experiment Sun, 25 Dec 2011 15:44:30 +0000 hourly 1 http://wordpress.org/?v=abc http://braintoblog.com/business/too-specific-of-a-name/comment-page-1/#comment-94 Ben Smith Sat, 23 Aug 2008 19:12:38 +0000 http://jesserfriedman.com/marketing/too-specific-of-a-name#comment-94 Ahhh I misread Ahhh I misread

]]> http://braintoblog.com/business/too-specific-of-a-name/comment-page-1/#comment-93 admin Sat, 23 Aug 2008 15:38:22 +0000 http://jesserfriedman.com/marketing/too-specific-of-a-name#comment-93 @BenSmith What about the Burlington Coat Factory isn't true? I think that "Sakk's Fifth Avenue" doesn't apply, they aren't forcing themselves into a specific industry. The address is a brand consumers associate with high end products. They can sell anything under their name. Burlington Coat Factory and others like Walt's Roast Beef have to convince their customers that they offer more then their name implies. @BenSmith What about the Burlington Coat Factory isn’t true? I think that “Sakk’s Fifth Avenue” doesn’t apply, they aren’t forcing themselves into a specific industry. The address is a brand consumers associate with high end products. They can sell anything under their name. Burlington Coat Factory and others like Walt’s Roast Beef have to convince their customers that they offer more then their name implies.

]]> http://braintoblog.com/business/too-specific-of-a-name/comment-page-1/#comment-92 Ben Smith Sat, 23 Aug 2008 14:51:35 +0000 http://jesserfriedman.com/marketing/too-specific-of-a-name#comment-92 I agree with you in a way. The Burlington Coat factory example isn't entirely true. Look at a company like Sakk's Fifth Avenue. I feel the address in the name helps the company's image. I agree with you in a way. The Burlington Coat factory example isn’t entirely true. Look at a company like Sakk’s Fifth Avenue. I feel the address in the name helps the company’s image.

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